Copenhagen is set to launch an innovative initiative to encourage sustainable tourism through the “CopenPay” scheme, starting July 15. This trial program, announced by the city’s tourist board, aims to reward tourists with free food and activities for participating in environmentally friendly tasks while visiting the Danish capital.
The “CopenPay” scheme is designed to offset the environmental burden of tourism. Visitors can earn rewards such as free lunches, coffees, glasses of wine, and kayak rentals by engaging in activities like litter-picking, using public transport, or cycling around the city. Rikke Holm Petersen, the tourist board’s communications chief, emphasized that this initiative is a small step towards a greener transition and hopes it will inspire tourists to adopt sustainable practices during their stay.
The trial is trust-based, meaning participants are expected to be honest about their sustainable activities. In some cases, attractions might ask for minimal proof, such as a photo of the tourist riding a bike or a public transportation ticket. Despite the reliance on trust, 24 organizations, including museums, rooftop bars, and kayaking charities, have signed up to support the initiative without government reimbursement.
Copenhagen has a strong track record in sustainability. In 2022, 59.3% of Denmark’s electricity consumption was generated from solar and wind energy. Moreover, 98% of households in Copenhagen are connected to a district heating system, and 68% of the city’s hotel rooms hold an eco-certification.
The trial will run until August 11, 2024, and its success could lead to an extended implementation throughout the year. The initiative is part of Copenhagen’s broader efforts to promote sustainable living and tourism. Last year, Copenhagen recorded over 12 million overnight stays, indicating the significant impact tourism has on the city’s environment.
While the “CopenPay” scheme has been met with mixed reactions, it highlights the city’s commitment to sustainability. Othy Jasper, a 25-year-old Londoner, acknowledges the importance of sustainable travel but is skeptical about the incentive’s practicality. Despite varying opinions, the scheme represents Copenhagen’s proactive approach to encouraging green tourism.
For those visiting Copenhagen in July, numerous events and activities are lined up to enhance the experience. The Copenhagen Jazz Festival, Tivoli Gardens Summer Concerts, and the Copenhagen Cooking & Food Festival are just a few highlights. Additionally, the city’s vibrant street food markets and eco-friendly attractions offer tourists a unique blend of culture and sustainability.
As Copenhagen continues to innovate and lead in sustainability, the “CopenPay” initiative could serve as a model for other cities aiming to balance tourism with environmental responsibility. The scheme not only promotes green activities but also fosters a culture of sustainability among visitors, potentially leaving a lasting impact beyond their stay.
