HARTFORD, CT — Connecticut is no longer just staking a claim—it’s lighting up Times Square to make it.
In a fiery marketing maneuver, the state has launched a billboard blitz across New York City, boldly declaring itself the “Pizza Capital of the U.S.” and challenging New Yorkers to prove otherwise.
“The Nation’s Best Pizza – Not You New York,” reads one billboard towering at 200 W 50th St. in Times Square.
Similar messages have gone up at 542 9th Ave., 260 Moore St. in Brooklyn, and other prominent city locations, along with digital displays in subway stations like Union Square, Columbus Circle, and Fulton Street.
The campaign, orchestrated by the Connecticut Office of Statewide Marketing & Tourism, is part of a broader effort to brand the state as a top culinary destination.
Passersby are invited to call 1-844-CTPIZZA or visit an online portal where they can vote on whether Connecticut—or New York—serves the superior slice.
Connecticut officials aren’t mincing words—or mozzarella. With a pizza legacy built on iconic pizzerias in New Haven like Frank Pepe Pizzeria Napoletana and Sally’s Apizza, the state has long attracted national food critics and culinary accolades. Now, it’s taking the debate to the heart of its greatest rival.
Liveboards in high-traffic transit hubs such as Times Square–42nd Street and 34th Street–Herald Square bring the message straight to millions of New Yorkers. And the effort isn’t stopping there—Connecticut plans to extend its digital pizza provocations to cities like Chicago, Detroit, and across New Jersey.
Whether it’s a tongue-in-cheek jab or a genuine dough-fueled throwdown, Connecticut’s pizza campaign has turned up the heat—one billboard at a time.
