Kim Kardashian’s SKIMS has once again teamed up with Team USA to provide official loungewear, undergarments, and sleepwear for athletes competing in the Paris 2024 Olympics. This partnership continues the successful collaboration that began with the Tokyo 2020 Olympics and extended to the Beijing 2022 Winter Olympics.
The new SKIMS x Team USA collection will be available for purchase, allowing fans to support their favorite athletes. Kim Kardashian expressed her excitement about the ongoing partnership, emphasizing the importance of empowering athletes through comfortable and stylish apparel.
Kardashian, who launched SKIMS in 2019, has turned the brand into a popular choice for solution-focused undergarments and loungewear. This latest collaboration with Team USA underscores SKIMS’ commitment to providing high-quality apparel designed for performance and comfort.
“These athletes are incredible role models for younger generations, including my own children, showing them that anything is possible if you work hard enough,” Kardashian said in a press release. “SKIMS is designed to empower everyone to feel their best every day, and we’re excited to work with Team USA to help spread this message.”
The collection features a range of items, including undergarments, pajamas, and loungewear, tailored to meet the needs of athletes during their downtime at the Olympics. The pieces are made from premium materials to ensure comfort and durability.
Kardashian’s connection to the Olympics is deeply personal, given her stepfather Caitlyn Jenner’s history as an Olympic gold medalist. “Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad,” Kardashian shared on Instagram. “As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied.”
The collection will be available for purchase starting Wednesday, June 26th, 9 AM PT / 12 PM ET, on the SKIMS website, allowing fans to own a piece of the Olympic spirit. The campaign for the collection features notable Team USA athletes, including soccer star Alex Morgan, swimmer Haley Anderson, Paralympic track and field athlete Scout Bassett, hurdler Dalilah Muhammad, and basketball player A’ja Wilson.
Peter Zeytoonjian, Senior Vice President of U.S. Olympic and Paralympic Properties, praised the collaboration, noting, “Team USA’s first collection with SKIMS was a huge hit with both athletes and fans. We are thrilled to bring another collection to life as we head into the Paris 2024 Games.”
The SKIMS x Team USA partnership is expected to resonate well with fans and athletes alike, continuing the legacy of supporting and celebrating the strength and dedication of athletes.
