To celebrate the upcoming release of Marvel Studios’ Deadpool & Wolverine, Microsoft has introduced a unique Xbox controller inspired by Deadpool’s iconic character. Dubbed the “Cheeky Controller,” this new gadget is modeled after Deadpool’s famously well-rounded posterior, embodying his signature red and black color scheme. The controller is designed to be both firm and surprisingly comfortable.
From July 17, 2024, fans worldwide aged 18 and older can enter a sweepstakes to win this exclusive controller by following Xbox on X (formerly Twitter) and retweeting the official Xbox sweepstakes post. The sweepstakes will run until 8:00 p.m. PT on August 11, 2024. Only one entry per person is allowed, and participants must ensure their Twitter accounts are public to qualify.
In addition to the cheeky controller, the sweepstakes winner will receive a custom Xbox Series X console inspired by Deadpool & Wolverine, which includes foam replicas of Deadpool’s katanas, Bea and Arthur, and two custom Xbox Wireless Controllers. The approximate retail value of the entire prize package is $440.00 USD.
Moreover, the first 1,000 buyers of the Xbox Elite Wireless Controller Series 2 – Core from the Microsoft Store on July 22, 2024, will receive an exclusive Cable Guys Deadpool Controller Holder by EXG Pro. This offer, however, is limited to customers in North America and Canada.
The collaboration coincides with the release of Deadpool & Wolverine, set to premiere on July 26, 2024. The film has generated significant buzz, especially with its latest teaser featuring Lady Deadpool, Dogpool, and other members of the Deadpool Corps. The teaser has heightened anticipation, with many fans eager to see how the movie will contribute to the Marvel Cinematic Universe’s Phase 5.
The promotional strategy reflects the quirky and irreverent nature of the Deadpool character, aiming to engage fans with unique and memorable merchandise. As the only MCU film scheduled for release this year, Deadpool & Wolverine is poised to draw considerable attention, bolstered by early positive reviews and high expectations.
